TTP | Earache Eradicated?
Commercial Volume -
December 14th, 2011
We’ve all been there: Roaring fire, threadbare dame beneath a bearskin rug, the soft sounds of Monday Night Football wafting through the surround sound, then just before she gets the tip…
An ear wax blasting, impotence inducing, titanic blast of advertising nearly loosens both of your bowels while informing you, “It’s not delivery, it’s DiGiornio!”
Finally, after years of sonic assault, the FCC is forcing advertisers to tone it down and maintain a consistent volume as the program being viewed. Hooray, now if only this were the seventies.
[Join the conversation about ... Commercial Volume.]
|
$500B
|
The amount global advertisers will spend in 2011, a 4.5% growth rate over the previous year. Of that, $80.2 billion is online advertising, which has grown 17.2%. That reminds us: If you’d like to advertise with The Toilet Paper, drop us an e-mail. |
Advertising is the ‘wonder’ in Wonder Bread.
 |
|
|
Jef. I Richards, Chair of the Department of Advertising, Public Relations, and Retailing
|
 |
 |
cacophony
|
|
noun. a harsh discordant mixture of sounds.
See: Lou Reed and Metallica’s Lulu.
The peak sound levels of commercials are no higher than the peak sound levels of television shows. The difference is that the sound levels on television shows dip and rise depending on the dramatic action on the screen, while commercials are broadcast at the maximum sound level permitted throughout the entire ad.
Print Ads, Silent But Genius?
| “Christmas morning she’ll be happier with a Hoover.” | Hoover Vacuums |
| “More doctors smoke Camels than any other cigarette.” | Camel |
| “It’s something else.” | Champale |
| “Spread Your Legs!” | Pontiac Star Chief |
| “19 out of 20 don’t break.” | Trojan |
 |
Unless it’s a live sporting event, most of us DVR television shows and fast forward through the commercials, but where was this common sense legislation years ago before DVRs were available? Congress, change you can believe in (provided you live long enough to see it). |
loading...
