10 Innovations in Music Distribution
September 24th, 2009
When Radiohead chose to “leak” their latest album, In Rainbows, Pitchfork writer Brian Howe pointed out that this Radiohead was attempting to “meet the [MP3] culture on its own terms rather than trying to bully us back into an obsolete one.”
Of course there have been transitions in music storage mediums in the past. Before CDs, record executives feared that home taping would eliminate the LP—and we all know what video did to the radio star. However, never before has a transition actually eliminated the need for physical media at all. This means that as digital technology continues to expand, the feasibility of profitable music distribution relies more and more on creativity. While some artists may see this as losing control, the more creative and business-savvy artists (like, ahem, Radiohead) have discovered ways to use recent innovations in technology to their advantage. The following offer some of the most noteworthy examples.
Epik High – Digital Releases
Korean hip hop group Epik High chose to distribute their latest release, Map The Soul, in two different packages. The digital download contains only the songs from the CD and lacks the accompanying book. You can find this version of the album exclusively on iTunes. For fans willing to pay more, a "book-album" package has been released that includes various writings, photographs, and pieces of art to augment the music. The two options demonstrate that Epik High is aware of their audience’s varying preferences. The digital download will most likely appeal to young, casual fans who have no use for a CD while the physical copy comes with appealing extras for more serious fans of the band.
PUSH Technology
Chicago based progressive rock band Umphrey’s McGee used PUSH technology to set up a pre-order campaign. The more people who ordered the new album Mantis in advance of its release date, the more unreleased bonus content would be made available to everyone. Now that the album is out, an exclusive website is accessible only to fans who pop Mantis into their computers. The CD acts as a kind of digital key, granting fans access to various Umphrey’s goodies — live recordings, videos, digital booklets and unreleased tracks. The bonus PUSH content has been updated every month since the album’s release.
Physical Objects source
Electronic pop artist Max Tundra has expanded the distribution sphere to include … a can of soup. For about $19, fans of Tundra receive a can of kosher chicken soup, which includes a digital download access code. The code allows fans to access high quality MP3 downloads from a special distribution website. In addition to the “new kosher format” album, fans who purchase the soup can also gain access to a digital compilation of other artist’s covers and remixes Tundra’s music — and they gain access to soup!
Another band playing with the idea of releasing albums as physical objects (that are not, you know, actual records) is psychedelic indie pop group Of Montreal. Their last album, Skeletal Lamping, was released as the traditional CD and LP formats as well as such unorthodox objects as t-shirts, a button set, wall decals, a tote bag, and a paper lantern. The formats, dubbed The Skeletal Lamping Collection, include a digital download code for MP3s of the music. We have seen the future of rock and roll and it is a paper lantern.
Creative Commons Distribution
The Creative Commons License grants artists the ability to waive and retain certain rights to their music, usually granting free use of their music for non-commercial purposes. In 2008, Nine Inch Nails experimented with distribution under Creative Commons License, opting to distribute much of their album Ghosts I-IV for free on their website. The album was presented for download on the group’s website with no prior promotion or public hype. Fans were presented with different options on how to receive their copy of the 36-track release:
- Tracks one through nine were available totally free of charge to anyone who visited the Nine Inch Nails website.
- For $5, you could receive the entire album.
- The ultra-deluxe edition, retailing for $300, included two music CDs containing the album, a data disc containing the multi-track files of the songs, a Blu-Ray disc of the album in high definition stereo with an art slide show playing along with the music, a 48-page hardcover book, a 4-LP set on 180 gram vinyl, and two limited-edition giclee art prints signed by lead singer Trent Reznor.
- The multi-track files, included with the ultra-deluxe edition, allow fans the opportunity to remix all of the songs. Owners of the disc hold all of the elements of every song on the album — every track may be modified or replaced at will. Nine Inch Nails is essentially encouraging fans to use the music in whatever creative fashion they please, so long as they do not commercially benefit from that use.
Gogoyoko
Gogoyoko is a revolutionary music distribution site that enables fans to buy music directly from the artist. With no label executives acting as middlemen, major artists can claim 100% of the profits from their online music sales. The Gogoyoko service was created and is maintained by artists and claims to operates in their best interest. Furthermore, the service offers artists 40% of the revenue generated from ads displayed while users stream their music. Musicians can either direct fans to the Gogoyoko site or build their own music store applet. These stores holds all the songs an artist wants to sell, enables on-demand streaming, and features easy copy/paste implementation. The site claims that dropping your music store on your website or Myspace page is as easy as embedding a YouTube video. Several well-known artists already use the bleeding edge system, including Iceland-based Sigur Ros. The band made all of their music available on Gogoyoko — allowing fans to stream their songs from anywhere or even to embed them on their own pages.
Nostalgic Promotion
Sometimes the best promotion strategy is to use completely outdated technology. Pop-punk band Four Year Strong released a CD last month entitled Explains It All. The album consisted entirely of energetic covers of old 90’s mega-hits such as Third Eye Blind’s “Semi-Charmed Life” and Alanis Morissette’s “Ironic”. In order to stay consistent with the 90’s theme, the band even created an Angelfire promotional website that hearkens back to the Web’s dark ages. Fans are transported back in time to 1999, where the Internet was filled with .gif images, flaming text, a guest book, frames, and, of course, MIDI background music. The website puts fans in a total 90’s state of mind, which the band hopes will sell fans on their throwback venture.
Another band embracing the thrill of old tech is The Cassettes from Washington, DC. The band took their name literally, self-releasing their latest album, Countach, in a limited edition of 100 hand-numbered cassette tapes. Keeping with the era of cassette tape dominance, the album is named Countach after the model of Lamborghini made from 1974 to 1989. Although the album is also available as MP3s, the cassette contains an exclusive bonus track, collectible car and horse toys, and all that tape hiss you’ve been missing for years. Sure, cool kids may listen to vinyl but cooler kids listen to tapes.
Fan-Elected Opening Acts
On August 21, 2009, California band Cold War Kids hosted a free outdoor festival in Long Beach, CA. The concert featured some 25 local bands competing in a battle of the bands for the grand prize of opening for Cold War Kids a much larger concert later that night. The crowd was given wooden tokens to drop into the open guitar cases of their favorite acts. The band with the most tokens by the end of the event was declared the winner. The free outdoor event was an excellent way to expose young local music fans to new unsigned bands. At the same time, the event brought lots of positive media exposure to Cold War Kids.
Punisher: Warzone Contest
In 2008, cinematic publisher Lionsgate held a contest in which unsigned bands competed for the chance to have a song featured in Punisher: Warzone. In addition, the band’s song would hold a spot on the Punisher: Warzone soundtrack, with proportional royalties paid to the band. Any unsigned act was allowed to register for the contest. Once registered, the band was required to submit one song to the program, which was then featured in a player on the contest’s website. It was up to the band to get votes any way they could. In the end, the 500 bands with the highest votes were advanced to the final round in which their songs were reviewed by a panel of music and movie producers. The winner of the contest, a band by the name of 7 Days Away, has received significant radio play and interview exposure following their inclusion in the movie. In addition to the grand prize winner, 20 runner-ups were selected and offered a variety of different prizes — including deals with other movies, radio play, and more.
Individual Concert Downloads
Concerts can be thrilling and many of us have wished for the opportunity to relive the magic of those nights over and over again. Pearl Jam has made this wish a reality in a clever way. Members of the band’s fan club, "The Ten Club", have the ability to visit the band’s website several days after seeing a Pearl Jam concert and download a complete digital recording of their concert. For members that missed a concert on the tour, they can access a directory containing digital recordings of every concert on the tour. The band refers to these recordings as bootlegs — they come with no DRM and can be easily transferred to CD or MP3 player. Each download costs around $10 and is a high quality recording, so you can listen to the cool twist they put on their songs at your concert in excellent CD quality. Pearl Jam has announced that they will continue the bootleg program for their entire 2009 tour. The concerts will be available in three formats: MP3, FLAC and ‘Burn on Demand’.
Topping that, previously mentioned Umphrey’s McGee has had instantaneous recordings available in CD immediately following the show, a process they’ve been doing for nearly 6 years now. They are also available for download with 48-72 hours at umlive.net.
Music Widgets
Legendary shock-rock group Gwar recently released a band-themed widget in promotion of their new album Lust in Space. The widget features a stream of the band’s new single "Let Us Slay", and a portal through which the new album can be purchased. Photographs from the album’s photo shoot, new pieces of artwork, merchandise, and tour dates are also found on the widget. Fans can even add the widget to their blogs in support of the new album. Blabbermouth.net reports that the widget will automatically update with new music, tour dates, blog posts, and other goodies from the band over time. In effect, the widget is a small capsule of the band’s current career which can actually take the place of a traditional website. The widget may even prove to be more effective than a website or Myspace page because of its (ex)portability. Fans of the band can post the widget anywhere HTML posting is allowed. Such community action could succeed in creating new fans and summoning the attention of old ones.
Health Care Spending in Developed Countries
July 30th, 2009
America’s ongoing debate over the merits of implementing public health care inspired us to take a look at how the US currently compares to socialized health systems around the world. We analyzed the correlation between the percentage of health care spending covered by the government and the World Health Organization’s ranking of the system, as well as the amount each country spends on health care as a percentage of their GDP. Truly a feast for your eyes, ears, nose and throat.
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Bathroom Reading and the Modern Film
June 25th, 2009

Not at all, my friend! Sign up at thetoiletpaper.com and get smart while you shit.
From Today’s Daily Email: The first time I saw Michael Jackson moonwalk, I remember thinking, "Oh my God, Jesus is black!" RIP MJ.
Technology and the Modern Porn Industry
May 26th, 2009
The pornography industry’s long and fruitful marriage with technology has brought about many social changes as it pushed adult entertainment increasingly into the mainstream. As one of the earliest adopters of the latest technologies, it has been difficult to differentiate whether the porn industry has merely been one of the first to utilize these new tools, or whether the billion dollar industry has actually given these advancements the backing necessary to bring about their popularity. The adult film industry has largely, and controversially, been credited for playing a major role in deciding the format wars of VHS vs. Beta, DVD vs. Laserdisc and most recently, HD DVD vs. Blu-ray. Whether or not this has been reality, it is clear that this X-rated romance is here to stay.

Kentucky Derby: The Most Expensive Two Minutes in Sports
April 30th, 2009
Since 1875, the Kentucky Derby has been the pinnacle of the horse racing world, eagerly awaited by sports fans and socialites alike. Frequently referred to as "The Most Exciting Two Minutes in Sports", what the Derby lacks in duration, it makes up for in extravagance. The largely unseen side of this event is the time and money invested in the years leading up to the race. Large sums are thrown toward the purchase of foals with promising bloodlines or spirited personalities, and countless hours are spent molding them into potential champions. A look at the money required to have a horse run, as well as some little-known facts surrounding the event, reveal another side of the Run for the Roses.
The Average Man’s Tax Dollars
April 7th, 2009









16 Sweet Moments of March Madness
March 19th, 2009
St. Patrick’s Day Words of Wisdom
March 15th, 2009
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Repackaged Memories – Yesterday, Today and Tomorrow
March 10th, 2009
What do producers and studio heads do when they run out ideas? Well, usually either 1) blatantly rip off a concept from overseas and Americanize it, 2) randomly select a screenplay out of the rejected pile and have Nicolas Cage star in it, or 3) blow the dust off a successful concept from the past and remake it. For studios, remakes are a no brainer. For purists, it can border on sacrilege. However, when it comes to comics and cartoons, fans, collectors and nostalgia buffs are much more forgiving…
X-Men
Origin
The X-Men originally started as a comic book in 1960s and quickly spawned a short-lived animated series, ‘Allies for Peace’. Short-lived is the polite way of saying “sucked balls” in the entertainment industry. Ball-sucking super heroes? Now there is an idea.
Repackaged
- In the 1970s the name was changed to “The Giant Size X-Men”, and then later to “The Uncanny X-Men.”
- In 1992, the franchise found great success with the X-Men animated series, which ran for 6 seasons.
- Largely based on the animated series’ success, a slew of X-Men video games were released, presently totaling nineteen titles since 1989.
- Most recent film adaptations include XE (2003) X-Men: The Last Stand (2006).
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Coming soon…
In hopes of drawing lonely housewives into the movie theaters with their kids, Hugh Jackman (voted People’s Sexiest Man Alive) will be sporting mutton chops, wearing Buster Poindexter’s hairdo and getting all Freddie Kruger on bad guys. X-Men Origins: Wolverine is set to open May 1st 2009.
The Smurfs
Origin
A Belgian cartoonist named Peyo is responsible for the creation of Smurfs. First making an appearance in the Belgian comics magazine Le Journal de Spirou on October 23, 1958. In 1965, Les Aventures des Schtroumpfs. a black-and-white 87-minute animated film, was released in theatres in Belgium. It consisted of five short cartoons made in the previous years for broadcasting on Walloon TV. It wasn’t until 1981, that Hannah-Barbara picked up the series that would come to be called: "kiddie cocaine" for tots growing up during the Eighties. During the 8-year span, The Smurfs earned 42% of Saturday morning audience.
Repackaged
- Hard to imagine, but The Smurf Song by Father Abraham reached the #1 position in 16 countries in 1977. And, in the last three years, alone Smurf music has sold more 10 million CDs.
- Over 3000 products have used the Smurf image in some capacity, including McDonalds, VW, Coke, and Kellogg’s.
- The Smurfs have been no stranger to most major game consoles (including Nintendo’s NES, Super NES, and Game Boy systems; Atari, ColecoVision, Sega’s Game Gear, Master System, Mega Drive and Mega CD systems; and the original Sony PlayStation).

Coming soon…
As part of the 50th anniversary, the Smurfs are coming back. Paramount Pictures plans for a CGI-3D feature to be released in 2010. No specific plot points yet, but rumor has it Smurfette gets out of a jam with Gargamel "the hard way.”
Teenage Mutant Ninja Turtles
Origin
Between 1987-1996, Teenage Mutant Ninja Turtles (TMNT) Saturday cartoons were a global sensation. By 1990 their toys were one of the top selling lines in the world, becoming extremely popular in Europe where they were marketed as ‘Hero Turtles’. In 1990 Teenage Mutant Ninja Turtles live-action film grossed over $200M. It was followed by two bad sequels, one featuring Vanilla Ice.
Repackaged
- During 1997-1998 a second animated show, ‘Ninja Turtles’ aired. This new series included ‘Venus De Milo’, a female turtle skilled in the art of Shinobi. No one liked this version. A chick ectoderm specializing in martial arts? Belief can only be suspended so much.
- No longer pizza-ingesting turtles of yesteryear, the new Ninja Turtles now appear to have all taken massive dosages of Human Growth Hormone and are dark and vengeful.
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Coming soon…
In the Fall of 2009, the 15th installment in the franchise’s video game series will be released to mark the 25th anniversary of TMNT. Pretty doggone exciting.
GI Joe
Origin
Originally launched as a male version of the Barbie doll in the 1960s, GI Joe became popular when Hasbro decided to switch formats to the 3 3/4 inch scale figurines. By 1985, GI Joe was the top-selling American toy, as well as both a popular comic and television series. In 1987, a straight-to-video GI Joe was released featuring Don Johnson and Burgess Meredith.
Repackaged
There have been six GI Joe video games adaptations and over a thousand toys based on the storyline’s fictional characters. Most notably Sgt. Stu Chestnut, a possibly gay (don’t ask don’t tell) drunken masochist and former prison guard from Guantanamo Bay who was section 8 and now tends bat at The Man Hole just next to the abandoned strip mall south of town.
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Coming soon…
GI JOE: Rise of Cobra, set to release August 2009. Fortunately, Rachel Nicols and Siena Miller have been cast as Scarlett and Baroness respectively. Unfortunately, director Stephen Sommers awarded the role of super-terrorist Cobra Commander, to Joseph Gordon-Levitt, all 130lbs. of him.
Street Fighter
Origin
The first version of Street Fighter was released in 1987 in Japan. It was “short lived” as they say. In the US markets, the game was released in 1988 as ‘Fighting Street’. It was equally bad. Much like Kiss Alive II, the sequel Street Fighter II was far superior than it’s predecessor and was hugely popular following its release in 1991. Several variations and updates were produced and sold up to 1994.
Repackaged
- The wild success of the video game spawned a 1994 film starring Jean Claude-Van Damme. The movie inspired another game, ‘Street Fighter: The Movie”. In this game you controlled Van Damme as he went on cocaine fueled binges sexually harassing all females on the set.
- In the early 2000s SF-themed Japanese, American and Brazilian Comics as well as card-based and RPGs were introduced, mainly for use by social outcasts.
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Coming soon…
Having not cashed in on the non-derivative SF video game franchise in a decade, Capcom released Street Fighter IV in early 2009. This coincided with the feature film release in the same week of Street Fighter: The Legend of Chun Li. Sadly, the film’s presence in theaters was “short lived.”
Watchmen
Origin
Watchmen was a 12-issue comic series released by DC between 1986-87. While it lacked commercial success, It became an instant cult hit, much in part to its deconstruction of the superhero concept. The series was combined into one graphic novel and was named by Entertainment Weekly as one of the Top 50 books of the last century. The series had avoided mainstream popularity, and was thought of as a “comic fan’s comic book.”
Repackaged
Due to the film’s anticipated success, the creators have geared up for a multi-tiered marketing approach, including two variations of the soundtrack (already released), a video game, a toy line, and a direct-to-video animated feature to be released later in the month. The film has generated mostly positive reviews in Europe, where it has already opened. For those men trying to convince their girlfriends to accompany them to the theatre, they may need only mention that Billy Crudup is naked and painted blue during various parts of the film. That should at least help the cause.


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