Incrediburgable!

December 21st, 2010

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From our 12/21 issue, McDumbass Supersized

The idea of packaging a toy with a kid’s meal originated with the now defunct chain Burger Chef in the early 1970s. The specially packaged "Funmeal" came with a toy and did early promotional tie-ins with the Batman television series and Star Wars. McDonald’s didn’t launch the Happy Meal until 1979.

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